Trend: Fewer colors, more design on packaging

Current trends in packaging production clearly show that the development of packaging is focused on reducing waste, sustainability, and improving the user experience. When considering new solutions, many criteria will need to be included to meet increasingly demanding legislation, which is not necessarily bad news. This will inevitably bring more creative and interesting solutions.

What are these trends?

Eco-friendly materials: Biodegradable, compostable, and recycled materials will likely become more prevalent.

Smart packaging: Packaging that is able to communicate with consumers, for example, using QR codes or NFC technology, is likely to become more common.

Circular packaging: Packaging design will focus on closed-loop systems, with a goal of reducing waste.

Customization: Packaging will become more personalized, with options for custom shapes, sizes, and designs

Minimalistic packaging: The trend towards minimal packaging will continue, with a focus on reducing waste and the carbon footprint of packaging.

Functionality: Packaging that provides additional benefits such as built-in dispensers, handles, and resealable features.

Minimalistic packaging is a growing trend in the packaging industry that emphasizes simple design and reduction of packaging waste. It aims to reduce the use of unnecessary materials and create a more sustainable approach to packaging. By using less packaging and reducing the overall amount of waste, minimalist packaging also helps to reduce the environmental impact of packaging production and disposal.

Minimalistic packaging typically features clean lines, simple typography, and a limited color palette. It often uses basic shapes and patterns, and may have a sleek, modern aesthetic. The design is usually focused on communicating essential information about the product and may use natural or recycled materials.