Month: April 2022

Shrinking of the sleeve shouldn’t shrink the design

Shrinking of the sleeve shouldn’t shrink the design

Foil is formed after printing, so deformations should be accurately predicted. Popular and suitable for cost optimization, shrink sleeve packaging in the hands of a skilled designer can be a powerful weapon of marketing strategy. But if the basic rules of geometry and some of the crucial characteristics of the foil are neglected, sleeves can […]