If you think packaging is “just a box” – think again. The fourth Kaligraf seminar, held on May 7 at Wespa Spaces in Zagreb, demonstrated that packaging today is a key arena for innovation, sustainability, and smart technologies. Titled Packaging Transformation – How to Design for Recycling, the seminar sparked great interest and filled the […]
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New Packaging Rules – New Solutions in Production
The third Kaligraf seminar about packaging, held on April 11, 2024, at the Wespa Spaces center in Zagreb, proved that packaging is currently one of the top three topics in terms of ecology, optimization and rationalization of the production. Most seminar participants come from manufacturing companies, especially in the food industry. The central theme of […]
Trend: Fewer colors, more design on packaging
Current trends in packaging production clearly show that the development of packaging is focused on reducing waste, sustainability, and improving the user experience. When considering new solutions, many criteria will need to be included to meet increasingly demanding legislation, which is not necessarily bad news. This will inevitably bring more creative and interesting solutions. What are […]
Jingle All the Way to Sales: The Impact of Festive Packaging
Year after year, shop windows begin to sparkle with the spirit of Christmas, and it’s not uncommon to see shelves filled with Christmas decorations as early as October. Regardless of when this festive atmosphere begins, the first harbingers of Christmas – nutcrackers, dwarfs, snowflakes, Santa Clauses, elves, reindeer, and colorful lights – have a fascinating […]
EU Cracks Down on Greenwashing: What You Need to Know
What lies beyond the horizon when it comes to the EU law aimed at combating “greenwashing”? Whom does it affect, when does it take effect, and what can no longer be stated? In March 2022, the EU introduced the Empowering Consumers for the Green Transition directive, with the goal of prohibiting the promotion of deceptive […]
Photography for packaging design is increasingly in demand
There are a bit different rules for copyrights in the packaging domain – It seems that illustrating the conceptual design of the packaging has never been easier – you just download a stock photo or illustration, incorporate it into the conceptual design, and the matter is resolved. But really, it just seems so because the […]
Packaging – A Key Factor in Product Safety
The importance of packaging as a key factor in product safety was reaffirmed during the second Kaligraf seminar on packaging held on October 4, 2023, at the Wespa Spaces center in Zagreb. Once again, this gathering served as a hub for the selfless exchange of knowledge, information, and expertise among experts and all those responsible […]
Kaligraf’s first seminar about packaging
The First Kaligraf Seminar – Packaging Management in a Manufacturing Company was held on May 25, 2023, at the Wespa Spaces Center in Zagreb. The event brought together numerous experts and professionals from the packaging field. Judging by the interest in the seminar, the event’s atmosphere, and the feedback from participants, this seminar filled a […]
Digital watermark for smart packaging recycling
Even though it contributes only 5% to the total pollution generated in the production cycle, packaging thrown into nature is a reminder that it is the last moment to take serious actions that will run effective packaging and packaging waste circular economy. The biggest challenge is the efficient collection, sorting, and recovery of packaging waste. […]
CMYK is coming back
High-quality multicolor printing has been the mainstay of exceptional top design for a long time. Many manufacturers of high-quality products tried to refute the fact that packaging sells the product, but it comes up that colors, design, and innovative packaging solutions play an important role. But, like everything else, packaging design can’t withstand become its […]
