Category: Uncategorized

Kaligraf Joins AmCham as a New Member

Kaligraf Joins AmCham as a New Member

We are delighted to announce that Kaligraf has officially become a member of the American Chamber of Commerce (AmCham). This exciting collaboration represents a significant step forward in our business strategy and provides us with numerous opportunities for further growth and development in the global market. As a member of AmCham Croatia, Kaligraf will have […]

Jingle All the Way to Sales: The Impact of Festive Packaging

Jingle All the Way to Sales: The Impact of Festive Packaging

Year after year, shop windows begin to sparkle with the spirit of Christmas, and it’s not uncommon to see shelves filled with Christmas decorations as early as October. Regardless of when this festive atmosphere begins, the first harbingers of Christmas – nutcrackers, dwarfs, snowflakes, Santa Clauses, elves, reindeer, and colorful lights – have a fascinating […]

EU Cracks Down on Greenwashing: What You Need to Know

EU Cracks Down on Greenwashing: What You Need to Know

What lies beyond the horizon when it comes to the EU law aimed at combating “greenwashing”? Whom does it affect, when does it take effect, and what can no longer be stated? In March 2022, the EU introduced the Empowering Consumers for the Green Transition directive, with the goal of prohibiting the promotion of deceptive […]

Photography for packaging design is increasingly in demand

Photography for packaging design is increasingly in demand

There are a bit different rules for copyrights in the packaging domain – It seems that illustrating the conceptual design of the packaging has never been easier – you just download a stock photo or illustration, incorporate it into the conceptual design, and the matter is resolved. But really, it just seems so because the […]

Trend: Fewer colors, more design on packaging

Trend: Fewer colors, more design on packaging

Current trends in packaging production clearly show that the development of packaging is focused on reducing waste, sustainability, and improving the user experience. When considering new solutions, many criteria will need to be included to meet increasingly demanding legislation, which is not necessarily bad news. This will inevitably bring more creative and interesting solutions. What are […]

Packaging – A Key Factor in Product Safety

Packaging – A Key Factor in Product Safety

The importance of packaging as a key factor in product safety was reaffirmed during the second Kaligraf seminar on packaging held on October 4, 2023, at the Wespa Spaces center in Zagreb. Once again, this gathering served as a hub for the selfless exchange of knowledge, information, and expertise among experts and all those responsible […]

Kaligraf’s first seminar about packaging

Kaligraf’s first seminar about packaging

The First Kaligraf Seminar – Packaging Management in a Manufacturing Company was held on May 25, 2023, at the Wespa Spaces Center in Zagreb. The event brought together numerous experts and professionals from the packaging field. Judging by the interest in the seminar, the event’s atmosphere, and the feedback from participants, this seminar filled a […]

Digital watermark for smart packaging recycling

Digital watermark for smart packaging recycling

Even though it contributes only 5% to the total pollution generated in the production cycle, packaging thrown into nature is a reminder that it is the last moment to take serious actions that will run effective packaging and packaging waste circular economy. The biggest challenge is the efficient collection, sorting, and recovery of packaging waste. […]

CMYK is coming back

CMYK is coming back

High-quality multicolor printing has been the mainstay of exceptional top design for a long time. Many manufacturers of high-quality products tried to refute the fact that packaging sells the product, but it comes up that colors, design, and innovative packaging solutions play an important role. But, like everything else, packaging design can’t withstand become its […]

Shrinking of the sleeve shouldn’t shrink the design

Shrinking of the sleeve shouldn’t shrink the design

Foil is formed after printing, so deformations should be accurately predicted. Popular and suitable for cost optimization, shrink sleeve packaging in the hands of a skilled designer can be a powerful weapon of marketing strategy. But if the basic rules of geometry and some of the crucial characteristics of the foil are neglected, sleeves can […]