Month: October 2023

EU Cracks Down on Greenwashing: What You Need to Know

EU Cracks Down on Greenwashing: What You Need to Know

What lies beyond the horizon when it comes to the EU law aimed at combating “greenwashing”? Whom does it affect, when does it take effect, and what can no longer be stated? In March 2022, the EU introduced the Empowering Consumers for the Green Transition directive, with the goal of prohibiting the promotion of deceptive […]

Photography for packaging design is increasingly in demand

Photography for packaging design is increasingly in demand

There are a bit different rules for copyrights in the packaging domain – It seems that illustrating the conceptual design of the packaging has never been easier – you just download a stock photo or illustration, incorporate it into the conceptual design, and the matter is resolved. But really, it just seems so because the […]

Trend: Fewer colors, more design on packaging

Trend: Fewer colors, more design on packaging

Current trends in packaging production clearly show that the development of packaging is focused on reducing waste, sustainability, and improving the user experience. When considering new solutions, many criteria will need to be included to meet increasingly demanding legislation, which is not necessarily bad news. This will inevitably bring more creative and interesting solutions. What are […]

Packaging – A Key Factor in Product Safety

Packaging – A Key Factor in Product Safety

The importance of packaging as a key factor in product safety was reaffirmed during the second Kaligraf seminar on packaging held on October 4, 2023, at the Wespa Spaces center in Zagreb. Once again, this gathering served as a hub for the selfless exchange of knowledge, information, and expertise among experts and all those responsible […]